Visa's virtual card design guidelines are crafted to ensure that digital card representations are both functional within digital wallets and applications, and consistent with the Visa brand. Understanding these guidelines is crucial for maintaining the integrity and usability of virtual Visa cards.
Key Design Attributes for Virtual Cards
Digital Card Art Representation: The digital card art should mimic a physical card's appearance but is tailored for digital use, ensuring it fits seamlessly within various digital services.
Exclusion of Sensitive Information:
Card Details: The card art should not display the cardholder's name, Primary Account Number (PAN), Bank Identification Number (BIN), or expiry date, whether generically or with actual values.
Irrelevant Physical Features:
Avoid Physical Labels: Do not include elements that are only applicable to physical cards, such as embossed attributes descriptions, EMV chip contacts, or static images of dynamic elements like holograms.
Contactless Indicator:
Inclusion Permitted: You may include the Contactless Indicator on the virtual card art, even if the corresponding physical card does not support contactless functionality.
Card Art Specifications:
Corners: All corners of the card art must be squared.
Orientation and Size: The artwork should be supplied in landscape orientation, specifically 1536 pixels x 969 pixels, proportional to an ISO ID-1 size card.
Resolution and File Format: Ensure the digital card art has a resolution of 72 Pixels/Inch (DPI/PPI) and is submitted as a PNG file.
Branding and Spacing:
Visa Brand Mark Placement: The Visa Brand Mark or Identifier must be positioned 56 pixels from the nearest card edge on both sides.
File Naming and Color Format:
File Naming Convention: Files must be named using the format: D-[Issuer Name]-[Filename].png.
Color Specifications: Use RGB color format with a 16+ color bit depth and ensure the image is non-interlaced.
Following Visa's virtual card design guidelines is imperative to ensure that your virtual cards are both aesthetically pleasing and functionally robust within digital environments. These standards help maintain a consistent user experience and uphold Visa's brand integrity across digital platforms.